PROFILE OF SWISS TREK SARL
Before SWISS TREK
Sarl and Horoswiss S.A the SAW Co S.A was founded in 1993 in the
‘’watch making metropolis’’ of La Chaux-de-Fonds, whose architecture
and urban landscape owe much to the watch making industry.
It is here, in the heart of a region synonymous with the quality of
Switzerland’s watch products that Michaël Vrolixs chose to establish
his company. Both director and manager of Swiss Trek Mr Vrolixs
belong to the fourth generation of a family of watchmakers.
As a general rule SAW and later on Horoswiss
gave first priority to mechanical movements, were able to use solar
modules and also mastered the use of Trigalight ® ( gas tritium
capsules) which, without any loss of gas, are 100 times brighter
than traditional tritium. This process formerly reserved for
military applications is completely safe.
At the time of SAW
Co S.A a military type timepiece was successfully developed ; based
on a concept defined by Michael’s father in 1984 the ‘’Swiss Army
TNT’’ watches, extremely resistant, brought a popular success and
were exported in more than 5o countries.
In 1999 Swiss Army Brands of USA (SABI), through a friendly
agreement, took all SAW rights related to that kind of product and
In 2001 Horoswiss acquired the exclusive and
international rights to produce and market the Compass watch
successfully developed by Mr Hubert Zwahlen, a well-know Swiss
This unique timepiece shows exceptional technical features. Tested
by sizeable series it success does not decline and, at the contrary,
SWISS TREK plans to increase its range as well its world
The reasons for this success are due to the original design of the
product; it integrates ingeniously an antimagnetic case and fluid
compass, a genuine precision tested by the Swiss Federal Office of
Metrology. The compass watch was also tested by military pilots in
This timepiece is ideal for sportsmen, explorers, airmen, sailors
and every person anxious to find a precise bearing.
Thanks to that kind
of expertise SWISS TREK gained the confidence of several famous
brands and therefore to expand an important ‘’Private Label’’
department producing compass watches and more usual models, quartz